Alicia Aragón builds companies with clarity, conviction and the courage to move.
About me
I design the systems behind bold growth and build the teams, brands and decisions that bring them to life.
I am the Founder and CEO of BRAVA, a strategic growth company built to help ambitious businesses connect strategy, positioning, go to market and execution.
My work sits where business ambition meets operating reality. I challenge assumptions, find the few decisions that matter and turn them into systems teams can execute. Outside the boardroom, photography, cooking and travel keep my perspective wide and my attention sharp.
Work experience
Founder & CEO
BRAVA
Apr 2025 – Present
Director of Growth & Marketing
n1co
Nov 2022 – Apr 2025
Digital Marketing Manager
Tigo El Salvador (Millicom)
Sept 2019 – Nov 2022
Commercial Manager, LATAM Admissions
INCAE Business School
May 2018 – Sept 2019
Marketing Manager
Urbánica
Mar 2017 – Apr 2018
Product Marketing Manager
El Salvador Tourism Board
Jul 2014 – Mar 2017
Founder & CEO
BRAVA
Apr 2025 – Present
Director of Growth & Marketing
n1co
Nov 2022 – Apr 2025
Digital Marketing Manager
Tigo El Salvador (Millicom)
Sept 2019 – Nov 2022
Commercial Manager, LATAM Admissions
INCAE Business School
May 2018 – Sept 2019
Marketing Manager
Urbánica
Mar 2017 – Apr 2018
Product Marketing Manager
El Salvador Tourism Board
Jul 2014 – Mar 2017
Founder & CEO
BRAVA
Apr 2025 – Present
Director of Growth & Marketing
n1co
Nov 2022 – Apr 2025
Digital Marketing Manager
Tigo El Salvador (Millicom)
Sept 2019 – Nov 2022
Commercial Manager, LATAM Admissions
INCAE Business School
May 2018 – Sept 2019
Marketing Manager
Urbánica
Mar 2017 – Apr 2018
Product Marketing Manager
El Salvador Tourism Board
Jul 2014 – Mar 2017
Education & Executive Learning
INCAE Business School
MBA, 2018–2019
EUDE Business School
Master in Marketing & Commercial Management, 2014–2015
Escuela de Comunicaciones Mónica Herrera
Bachelor in Integrated Marketing Communications
Universidad de Palermo
Bachelor in Advertising
Babson College
Entrepreneurship & Innovation
ESADE Business School
Doing Business in Europe
CKGSB — Cheung Kong Graduate School of Business
Doing Business with a Changing China
INCAE Business School
MBA, 2018–2019
EUDE Business School
Master in Marketing & Commercial Management, 2014–2015
Escuela de Comunicaciones Mónica Herrera
Bachelor in Integrated Marketing Communications
Universidad de Palermo
Bachelor in Advertising
Babson College
Entrepreneurship & Innovation
ESADE Business School
Doing Business in Europe
CKGSB — Cheung Kong Graduate School of Business
Doing Business with a Changing China
INCAE Business School
MBA, 2018–2019
EUDE Business School
Master in Marketing & Commercial Management, 2014–2015
Escuela de Comunicaciones Mónica Herrera
Bachelor in Integrated Marketing Communications
Universidad de Palermo
Bachelor in Advertising
Babson College
Entrepreneurship & Innovation
ESADE Business School
Doing Business in Europe
CKGSB — Cheung Kong Graduate School of Business
Doing Business with a Changing China
FAQs
Let’s turn ambition into a system that moves.
I'm here to help you
What kinds of companies do you work with?
I work best with ambitious founders, leadership teams and organizations navigating growth, market entry, transformation or a critical repositioning. My experience spans fintech, technology, telecom, logistics, tourism, retail and digital financial services.
Do you work independently or through BRAVA?
What can we engage you for?
Do you work outside El Salvador?
What is the best way to reach you?
Have a different question?
I'm here to help you
What kinds of companies do you work with?
I work best with ambitious founders, leadership teams and organizations navigating growth, market entry, transformation or a critical repositioning. My experience spans fintech, technology, telecom, logistics, tourism, retail and digital financial services.
Do you work independently or through BRAVA?
What can we engage you for?
Do you work outside El Salvador?
What is the best way to reach you?
Have a different question?
