Open to bold conversations
Alicia builds bold companies, ideas and experiences designed to grow.
Founder and CEO of BRAVA, CMO and growth strategist working across business, brand and go to market. Her work connects strategy with execution to help ambitious companies move with greater clarity, focus and momentum.
Mujer Tech 2025
Recognized by Mujeres Emblemáticas for her leadership and contribution to the technology ecosystem.
Mujer Tech 2025
Recognized by Mujeres Emblemáticas for her leadership and contribution to the technology ecosystem.
“Growth isn’t about doing more. It’s about building the right system to win.”
Alicia Aragón
Founder & CEO, BRAVA
“Growth isn’t about doing more. It’s about building the right system to win.”
Alicia Aragón
Founder & CEO, BRAVA
Building what’s next
Growth, brand, technology and go to market
3 regions: Latin America, the U.S. and Europe
12+ years building and transforming companies
Building what’s next
Building what’s next
Growth, brand, technology and go to market
3 regions: Latin America, the U.S. and Europe
12+ years building and transforming companies
Building what’s next
Building what’s next
Growth, brand, technology and go to market
3 regions: Latin America, the U.S. and Europe
12+ years building and transforming companies
Building what’s next
What I do
I turn ambitious growth into a system companies can actually execute.
How I work
Clear thinking first. Focused execution next. Measurable progress throughout.
1
Diagnose
We start with the business, not the deliverable. I examine the ambition, market, constraints and evidence to identify the real growth problem.
2
Define the Move
We choose where to play, what must change and which decisions matter most. The outcome is a focused strategic direction—not an endless list of possibilities.
3
Design the System
I connect brand, go-to-market, commercial execution, data and operating priorities into one coherent growth architecture.
4
Put It in Motion
Strategy becomes ownership, sequencing and action. I work with the people responsible for turning the plan into market-facing progress.
5
Learn and Scale
We review evidence, challenge assumptions and strengthen what works. Growth is treated as a system that learns—not a one-time launch.
FAQs
A few useful answers before we talk.
I'm here to help you
What kinds of companies do you work with?
I work best with ambitious founders, leadership teams and organizations navigating growth, market entry, transformation or a critical repositioning. My experience spans fintech, technology, telecom, logistics, tourism, retail and digital financial services.
Do you work independently or through BRAVA?
What can we engage you for?
Do you work outside El Salvador?
What is the best way to reach you?
Have a different question?
I'm here to help you
What kinds of companies do you work with?
I work best with ambitious founders, leadership teams and organizations navigating growth, market entry, transformation or a critical repositioning. My experience spans fintech, technology, telecom, logistics, tourism, retail and digital financial services.
Do you work independently or through BRAVA?
What can we engage you for?
Do you work outside El Salvador?
What is the best way to reach you?
Have a different question?